The social media channel with the vast majority of conversations about brands, products and services isn't Facebook. It's not LinkedIn or Twitter, either. Forums and message boards -- old school social media -- are still one of, if not the most popular place to ask and answer questions about brands and products.
Forums and message boards can be found everywhere. Some are stand-alone websites such as KarateForums.com. Others are tacked on to media or corporate sites such including Dell's support forums or Southern Living magazine's community message boards.
My company's research on social media and the banking industry revealed that an astonishing number -- 90 percent -- of all online conversations about banks and their products occurred on forums and message boards. We did a gut-check to see if other industries aligned and discovered forums to be one of the main areas of conversation, either first or second most popular, for every sector we analyzed.
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